Portfolio/Web Site Development



Non-profit organizations and Associations
TCCTA web site Texas Community College Teachers Association
Issue: TCCTA needed an updated site that showcased dynamic content such as blog headlines, video from its conferences and podcasts. It also needed a more organized homepage that reflected the members of the association and the value of belonging.
Solution: We created a new design for the site, including an animated Flash element for the home page, and added functionality including a blog, video clips, blog headlines in the home page sidebar, and a site-wide search function. We also trained TCCTA staff how to update the site's content using Dreamweaver software.
CTAT Career and Technology Association of Texas
Issue: CTAT needed a redesigned site that provided a fresh look as well as a streamlined navigation system for its members and site visitors.
Solution: We created a new design and navigation system for the site. We trained CTAT staff how to update the site's content using Adobe Contribute software.
Austin Private School Sri Atmananda Memorial School
Issue: Sri Atmananda is an alternative private school in Austin, Texas, which needed a redesign and added functionality to reflect the dynamic nature of the school.
Solution: Amy led a team of parents and staff to create a new site using the Joomla content management system. Features on the new site include: an online calendar system, updated content and photos, an email newsletter signup mechanism, browser-based web page editing for staff, rotating header photos, RSS capability for news items and a sidebar feature with upcoming headlines and events.
Association for Women in Communications

The Association for Women in Communications - Austin Professional Chapter
Issue: AWC-Austin, a 75-year-old organization, needed a new, dynamic site that would allow online registration for events and enable multiple content editors and email senders to use the site without knowing HTML.
Solution: We created a new design template that reflects both the rich history and bright future of AWC. We worked with programmers at Tocquigny Advertising and Design to launch this database-driven web site. After launch, we trained multiple users on updating the site content and database features. This project was done on a pro-bono basis.

Consultants, Legal, and Real Estate

Persuasion Communication
Issue: Experienced communicator Pamela Baggett-Wallis launched her communications consulting business in 2005 and needed a way to communicate with past and future contacts about the scope of her services.
Solution: We suggested and launched a blog-based site for Pam that allows her to showcase her expertise in media relations and crisis communications on a regular basis. After launch, we trained Pam on how to update her blog and gave her information on best practices for blogging. We also created a paper system for her.

DeShazo & Nesbitt, LLP

DeShazo & Nesbitt, LLP
Issue: Scott DeShazo and Tom Nesbitt left large law firms to begin their own practice in 2007. They needed a web site that would well position them and serve as a referral tool for prospective and current clients.
Solution: We designed a logo for their print marketing materials as well as a sharp web site that provides the information a client may need in evaluating their services and qualifications.

Roxan Coffman
Issue: Roxan needed a site that would attract the high-end clients she assists with buying and selling homes.
Solution: A new web site designed around the colors and style of a new logo with a number of pictures that included high-end homes. The site features high-end photography, scrolling testimonial quotes from prominent clients and a home search engine.

Choban & Associates
Issue: Choban & Associates needed a site redesign as their original site was designed in 1996 and was beginning to appear "broken" in newer web browsers. They also wanted to update the look and feel at the same time.
Solution: We designed a new site using XHTML/CSS code that not only meets the standards of newer browsers, but also allows for the site to be viewed on a text basis in portable devices such as PDA's and cell phones. Special attention was given to using images and typography that emphasize the company's focus on central Austin properties.

John Yeager
Issue: Austin criminal defense lawyer John Yeager needed a web site to use primarily as a referral tool. The template-based web sites he used in the past were not effective in bringing him clients, nor did they reflect the professional look he wanted.
Solution: We designed an inviting site that incorporated new web site copy written by Anne Hebert. The site includes professional photography of John in his office along with a painting of a fire being extinguished by water. The theme of "putting out fires" was worked into the web site to impart the nature of John's work and his skill in helping people in tough times.

Bill Mange Law
Issue: Criminal defense attorney Bill Mange needed a web site that reflected his many years' experience and expertise as both a prosecutor and defense lawyer. He was also concerned about obtaining high search engine rankings.
Solution: We created a blog-based site where Bill showcases courtroom wins and posts a regular column on current issues related to criminal defense. The blog content not only positions Bill as an authority on these issues, but also helps him obtain higher search engine rankings due to regular updates. We partnered with a search engine optimization (SEO) specialist to ensure that his content on non-blog pages were attracting search engines as well. The site is built on a content management system (CMS), which we trained Bill to use for site updates.

Rational Marketing
Issue: Rational Marketing needed a site that would illustrate the strategic marketing capabilities and deep creative resources of this independent marketing firm.
Solution: We created an easy-to-navigate site using the company's existing color palette. The site includes a rotating customer testimonial section on the home page and a portfolio that showcases Rational's wide variety of creative work.

Small and Medium-size Businesses/organizations

Regent Park Capital
Issue: Regent Park Capital, formerly Pokorne Private Capital Group, needed a new company name that was easier to remember and spell so that customers could find the company online.
Solution: We partnered with Rational Marketing, who came up with a new name, tag line and web site copy. We designed a new logo, stationery, ads and XHTML/CSS web site. Post-launch, we partnered with Matt Cooper to help Regent Park Capital get premium search engine placement.

Saint Louis Designs, Inc.
Issue: Saint Louis Designs manufactures interior components for high-end personal aircraft. The company needed to up-level its site to showcase featured products and highlight the fact that they are the exclusive producer for some components worldwide. The company had a very basic web site with blueprints on it before working with us.
Solution: We developed a new logo for the company that reflected a more professional image and created an easy-to-navigate site that brought featured product pictures to the home page.

Retail

The Work*Shop
Issue: The Work*Shop needed a site for the launch a retail business that would encourage prospective customers to visit the multi-dimensional crafting store.
Solution: Using the color palette from a company brochure, we created a fun design in XHTML/CSS that incorporates rotating craft images on the home page to reflect the broad nature of projects that customers can enjoy at the Work*Shop. We also assisted in the customization of an online gallery of craft projects.

Renee Trudeau & Associates
Issue: Author Renee Trudeau needed a web site to launch her new book. Special features of the site include ecommerce with an integrated customer emailing system, an online group search and an automated email marketing system.
Solution: Using graphics from Bella Guzman's inspired book design, we created an interactive and robust site for the readers of the book and the facilitators who plan programs using the book's content. Our work also included training Renee and her staff on the use of the shopping cart system and its integrated email marketing tools.

Volente Boat Club
Issue: The Volente Boat Club needed all the basic identity elements of a new business -- logo, stationery, brochures, web site, etc.
Solution: We created a full graphic identity for the club, including a web site with copy by Rational Marketing. The site focuses on selling the concept of club membership versus boat ownership. The Club sought to perform regular updates to the site themselves, so we trained a staff member on the use of Macromedia Contribute to facilitate this.

The Nuggle Blanket Company
Issue: The Nuggle Blanket Company needed a graphic identity as well as web site that targeted both wholesale customers and end customers.
Solution: We created a whimsical, colorful paper system and web site that features good product photos to interest customers. The paper system uses one ink color to save on printing costs, while the site shows the identity in full color. This client also uses Macromedia Contribute to update their site.