Authors and Books |
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Doorways to Freedom
Challenge: Divorce recovery expert Joni James sought an online presence to launch both a divorce recovery conference and her new book, Recovering from Divorce: Four Doorways to Freedom in the summer of 2010.
Solution: We used the WordPress blog platform to create a custom-designed site that can be managed and updated by any member of Joni's team. The site was designed in a way that allows for the home page to be easily restructured and redesigned on an ongoing basis as Joni's promotional needs change. Interactive features include a blog and a custom-designed HTML email newsletter that matches the web site. |
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Channel Your Higher Self
Challenge: Author and coach Celete Hamman needed a web
site to promote her teleclasses, sell audio meditations and launch her new book, Channel Your Higher Self.
Solution: We used a WordPress blog platform as a blog and content management system to build the site. The site includes email notifications of blog posts for registrants as well as an advanced shopping cart and email autoresponder system to continually capture and engage site visitors and clients. Celeste also has an affiliate program to promote passive income through sales of her products on other sites. The site also includes social media features such as an automatic posting of blog posts to the book's Facebook Fan page. |
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Renee Trudeau & Associates
Challenge: Author Renee Trudeau needed a web
site to engage both readers and group facilitators in her new book.
Solution: Using graphics from Bella Guzman's
inspired book design, we designed an interactive and robust
site with features such as ecommerce with an integrated customer emailing system,
an online group search and an automated email marketing system. Our work also included
training Renee and her staff on the use of the shopping cart
system and its integrated email marketing tools. |
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Retail |
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IDTSOA - Identity Theft Solutions of America
Challenge: IDTSOA needed a redesigned web site that better explained their services to their various target audiences. The old site was lacking in terms of steering prospective clients to the services that were available to them.
Solution: We partnered with As Such Communications to rewrite content and design a new site that includes a four stage Flash element on the home page that allows members of each target audience to see a message targeted to them and then find the information they need. We added a Twitter feed to the home page to feature regularly updated content. Customer testimonial quotes were moved to the interior page sidebars to give that content more prominent. See a screen shot of the old site. |
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At Table
Challenge: Laura Arnold wanted to create a site that showcased her cooking classes, workshops, recipes and an online conversation about food and "arts of the table."
Solution: Using a logo created by Bella Guzman, we created the design of the site as well as two matching blogs -- one for her enewsletter column and one for ongoing recipe posts. Using a blog platform for the recipe posts allows them to be easily categorized and referenced as the catalog of recipes grows. The blog format also allows the most recent recipes to be highlighted and automatically updated on static pages of the website. Using a blog format for her enewsletter allows the site's visitors to subscribe to the blog either by email or RSS feed. We also trained Laura how to send out her enewsletter posts using the iContact mass email program. |
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Volente
Boat Club
Challenge: The Volente Boat Club needed all the basic
identity elements of a new business -- logo, stationery, brochures,
web site, etc.
Solution: We created a full graphic
identity for the club, including a web site with copy by Rational
Marketing. The site focuses on selling the concept of club membership
versus boat ownership. The Club sought to perform regular updates
to the site themselves, so we trained a staff member on the use
of Adobe Contribute to facilitate this. |
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The
Nuggle Blanket Company
Challenge: The Nuggle Blanket Company needed a graphic
identity as well as web site that targeted both wholesale customers
and end customers.
Solution: We created a whimsical, colorful paper
system and web site that features good product photos to interest
customers. The paper system uses one ink color to save on printing
costs, while the site shows the identity in full color. This client
also uses Macromedia Contribute to update their site. |
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Non-profit organizations and Associations |
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Hand to Hold
Challenge: Startup non-profit Hand to Hold needed a website to help connect volunteers with parents needing help. It also sought to collect online donations, introduce its mission and facilitate fundraising. The site needed to be ready to scale to include additional features such as online discussion forums, personal giving programs and chat once the organization was ready to manage those programs.
Solution: We created a highly scalable site in WordPress that will grow with the organization as its needs evolve. The site includes a blog highlighting volunteer stories, a home page slider featuring statistics with photos and an integrated email marketing database. |
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Texas Community College Teachers Association
Challenge: TCCTA needed an updated site that showcased dynamic content such as blog headlines, video from its conferences and podcasts. It also needed a more organized homepage that reflected the members of the association and the value of belonging.
Solution: We created a new design for the site, including an animated Flash element for the home page, and added functionality including a blog, video clips, blog headlines in the home page sidebar, and a site-wide search function. We also trained TCCTA staff how to update the site's content using Dreamweaver software. |
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Sri Atmananda Memorial School
Challenge: Sri Atmananda is an alternative private school in Austin, Texas, which needed a redesign and added functionality to reflect the dynamic nature of the school.
Solution: Amy led a team of parents and staff to create a new site using the Joomla content management system. Features on the new site include: an online calendar system, updated content and photos, an email newsletter signup mechanism, browser-based web page editing for staff, rotating header photos, RSS capability for news items and a sidebar feature with upcoming headlines and events. |
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Consultants, Legal, and Real Estate |
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Persuasion Communication
Challenge: Experienced communicator Pamela Baggett-Wallis
launched her communications consulting business in 2005 and needed
a way to communicate with past and future contacts about the scope
of her services.
Solution: We suggested and launched a blog-based
site for Pam that allows her to showcase her expertise in media
relations and crisis communications on a regular basis. After launch,
we trained Pam on how to update her blog and gave her information
on best practices for blogging. We also created a paper
system for her. |
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DeShazo & Nesbitt, LLP
Challenge: Scott DeShazo and Tom Nesbitt left large law firms to begin their own practice in 2007. They needed a web site that would well position them and serve as a referral tool for prospective and current clients.
Solution: We designed a logo for their print marketing materials as well as a sharp web site that provides the information a client may need in evaluating their services and qualifications. |
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Roxan
Coffman
Challenge: Roxan needed a site that would attract the
high-end clients she assists with buying and selling homes.
Solution: A new web site designed around the colors
and style of a new logo with a number of pictures that included
high-end homes. The site features high-end photography, scrolling testimonial quotes from prominent clients and a home search engine. |
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Choban
& Associates
Challenge: Choban & Associates needed a site redesign
as their original site was designed in 1996 and was beginning to
appear "broken" in newer web browsers. They also wanted
to update the look and feel at the same time.
Solution: We designed a new site using XHTML/CSS
code that not only meets the standards of newer browsers, but also
allows for the site to be viewed on a text basis in portable devices
such as PDA's and cell phones. Special attention was given to using
images and typography that emphasize the company's focus on central
Austin properties. |
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John
Yeager
Challenge: Austin
criminal defense lawyer John Yeager needed a web site to use
primarily as a referral tool. The template-based web sites he used
in the past were not effective in bringing him clients, nor did
they reflect the professional look he wanted.
Solution: We designed an inviting site that incorporated
new web site copy written by Anne
Hebert. The site includes professional photography of John in
his office along with a painting of a fire being extinguished by
water. The theme of "putting out fires" was worked into
the web site to impart the nature of John's work and his skill in
helping people in tough times. |
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Bill
Mange Law
Challenge: Criminal defense attorney Bill Mange needed
a web site that reflected his many years' experience and expertise
as both a prosecutor and defense lawyer. He was also concerned about
obtaining high search engine rankings.
Solution: We created a blog-based
site where Bill showcases courtroom wins and posts a regular column
on current issues related to criminal defense. The blog content
not only positions Bill as an authority on these issues, but also
helps him obtain higher search engine rankings due to regular updates.
We partnered with a search engine optimization (SEO) specialist
to ensure that his content on non-blog pages were attracting search
engines as well. The site is built on a content
management system (CMS), which we trained Bill to use for site
updates. |
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Rational
Marketing
Challenge: Rational Marketing needed a site that would
illustrate the strategic marketing capabilities and deep creative
resources of this independent marketing firm.
Solution: We created an easy-to-navigate site using
the company's existing color palette. The site includes a rotating
customer testimonial section on the home page and a portfolio that
showcases Rational's wide variety of creative work. |
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