The Intentional Networker
Challenge: Author and consultant Patti DeNucci needed a web site and brand identity to promote and sell her new book, The Intentional Networker: Attracting Powerful Relationships, Referrals & Results in Business.
Solution: We created a logo for her new brand; we used WordPress as a blog and content management system to build the site. The site includes email notifications of blog posts for subscribers as well as a PayPal shopping system that automatically adds buyers to Patti's email list.

Channel Your Higher Self
Challenge: Author and coach Celete Hamman needed a web site to promote her teleclasses, sell audio meditations and launch her new book, Channel Your Higher Self.
Solution: We used a WordPress blog platform as a blog and content management system to build the site. The site includes email notifications of blog posts for registrants as well as an advanced shopping cart and email autoresponder system to continually capture and engage site visitors and clients. Celeste also has an affiliate program to promote passive income through sales of her products on other sites. The site also includes social media features such as an automatic posting of blog posts to the book's Facebook Fan page.

Doorways to Freedom
Challenge: Divorce recovery expert Joni James sought an online presence to launch both a divorce recovery conference and her new book, Recovering from Divorce: Four Doorways to Freedom in the summer of 2010.
Solution: We used the WordPress blog platform to create a custom-designed site that can be managed and updated by any member of Joni's team. The site was designed in a way that allows for the home page to be easily restructured and redesigned on an ongoing basis as Joni's promotional needs change. Interactive features include a blog and a custom-designed HTML email newsletter that matches the web site.

Renee Trudeau & Associates
Challenge: Author Renee Trudeau needed a web site to engage both readers and group facilitators in her new book.
Solution: Using graphics from Bella Guzman's inspired book design, we designed an interactive and robust site with features such as ecommerce with an integrated customer emailing system, an online group search and an automated email marketing system. Our work also included training Renee and her staff on the use of the shopping cart system and its integrated email marketing tools.

IDTSOA - Identity Theft Solutions of America
Challenge: IDTSOA needed a redesigned web site that better explained their services to their various target audiences. The old site was lacking in terms of steering prospective clients to the services that were available to them.
Solution: We partnered with As Such Communications to rewrite content and design a new site that includes a four stage Flash element on the home page that allows members of each target audience to see a message targeted to them and then find the information they need. We added a Twitter feed to the home page to feature regularly updated content. Customer testimonial quotes were moved to the interior page sidebars to give that content more prominent. See a screen shot of the old site.

The Nuggle Blanket Company
Challenge: The Nuggle Blanket Company needed a graphic identity as well as web site that targeted both wholesale customers and end customers.
Solution: We created a whimsical, colorful paper system and web site that features good product photos to interest customers. The paper system uses one ink color to save on printing costs, while the site shows the identity in full color. This client also uses Macromedia Contribute to update their site.

Seasons Health
Challenge: Seasons Health owner and Traditional Chinese Medicine practitioner Charlotte Sobeck had an out-of-date site that she could not edit herself. She needed a site where she could share information with her clients on a seasonal basis.
Solution: We set up a WordPress.com site and customized one of the available template choices to match the Seasons Health brand. We trained Charlotte to use the browser-based editing system and set up an email subscription area where patients can sign up for health tips from Seasons Health. We also set up a Facebook page for the company so that Charlotte can spread the word about her blog posts beyond her list of email subscribers.

Avende
Challenge: Avende sought to add a blog to its site and convert the site to the WordPress platform. They had in-house staff who could build the site's pages but needed help with the initial design.
Solution: We offered a number of WordPress template selections to choose from and customized the StudioBox theme to work with their colors and their ideas for the home page. We installed plugins and trained a staff member to build the pages. We did what we are best at and they saved money by building the pages.

Doctor's Crossing
Challenge: Heather Fork, MD, created a coaching practice to help doctors enjoy their careers or transition out of the practice of medicine. She needed a website that would showcase options and give hope to doctors who sought better life balance.
Solution: We built a WordPress site that includes a blog where Heather writes weekly about topics of interest to existing and potential clients. We advised Heather that instead of creating a regular enewsletter, a blog with emailed posts would be more efficient and would be less work for her to maintain. Her clients can subscribe to the blog posts and they receive the posts automatically via email. We created a custom blog-to-email template that it is styled to match the rest of her website.

Persuasion Communication
Challenge: Experienced communicator Pamela Baggett-Wallis launched her communications consulting business in 2005 and needed a way to communicate with past and future contacts about the scope of her services.
Solution: We suggested and launched a blog-based site for Pam that allows her to showcase her expertise in media relations and crisis communications on a regular basis. After launch, we trained Pam on how to update her blog and gave her information on best practices for blogging. We also created a paper system for her.

DeShazo & Nesbitt, LLP
Challenge: Scott DeShazo and Tom Nesbitt left large law firms to begin their own practice in 2007. They needed a web site that would well position them and serve as a referral tool for prospective and current clients.
Solution: We designed a logo for their print marketing materials as well as a sharp web site that provides the information a client may need in evaluating their services and qualifications.

John Yeager
Challenge: Austin criminal defense lawyer John Yeager needed a web site to use primarily as a referral tool. The template-based web sites he used in the past were not effective in bringing him clients, nor did they reflect the professional look he wanted.
Solution: We designed an inviting site that incorporated new web site copy written by Anne Hebert. The site includes professional photography of John in his office along with a painting of a fire being extinguished by water. The theme of "putting out fires" was worked into the web site to impart the nature of John's work and his skill in helping people in tough times.