Doorways to Freedom
Challenge: Divorce recovery expert Joni James sought an online presence to launch both a divorce recovery conference and her new book, Recovering from Divorce: Four Doorways to Freedom in the summer of 2010.
Solution: We used the WordPress blog platform to create a custom-designed site that can be managed and updated by any member of Joni's team. The site was designed in a way that allows for the home page to be easily restructured and redesigned on an ongoing basis as Joni's promotional needs change. Interactive features include a blog and a custom-designed HTML email newsletter that matches the web site.

Channel Your Higher Self
Challenge: Author and coach Celete Hamman needed a web site to promote her teleclasses, sell audio meditations and launch her new book, Channel Your Higher Self.
Solution: We used a WordPress blog platform as a blog and content management system to build the site. The site includes email notifications of blog posts for registrants as well as an advanced shopping cart and email autoresponder system to continually capture and engage site visitors and clients. Celeste also has an affiliate program to promote passive income through sales of her products on other sites. The site also includes social media features such as an automatic posting of blog posts to the book's Facebook Fan page.

Renee Trudeau & Associates
Challenge: Author Renee Trudeau needed a web site to engage both readers and group facilitators in her new book.
Solution: Using graphics from Bella Guzman's inspired book design, we designed an interactive and robust site with features such as ecommerce with an integrated customer emailing system, an online group search and an automated email marketing system. Our work also included training Renee and her staff on the use of the shopping cart system and its integrated email marketing tools.

IDTSOA - Identity Theft Solutions of America
Challenge: IDTSOA needed a redesigned web site that better explained their services to their various target audiences. The old site was lacking in terms of steering prospective clients to the services that were available to them.
Solution: We partnered with As Such Communications to rewrite content and design a new site that includes a four stage Flash element on the home page that allows members of each target audience to see a message targeted to them and then find the information they need. We added a Twitter feed to the home page to feature regularly updated content. Customer testimonial quotes were moved to the interior page sidebars to give that content more prominent. See a screen shot of the old site.

Volente Boat Club
Challenge: The Volente Boat Club needed all the basic identity elements of a new business -- logo, stationery, brochures, web site, etc.
Solution: We created a full graphic identity for the club, including a web site with copy by Rational Marketing. The site focuses on selling the concept of club membership versus boat ownership. The Club sought to perform regular updates to the site themselves, so we trained a staff member on the use of Adobe Contribute to facilitate this.

The Nuggle Blanket Company
Challenge: The Nuggle Blanket Company needed a graphic identity as well as web site that targeted both wholesale customers and end customers.
Solution: We created a whimsical, colorful paper system and web site that features good product photos to interest customers. The paper system uses one ink color to save on printing costs, while the site shows the identity in full color. This client also uses Macromedia Contribute to update their site.

Persuasion Communication
Challenge: Experienced communicator Pamela Baggett-Wallis launched her communications consulting business in 2005 and needed a way to communicate with past and future contacts about the scope of her services.
Solution: We suggested and launched a blog-based site for Pam that allows her to showcase her expertise in media relations and crisis communications on a regular basis. After launch, we trained Pam on how to update her blog and gave her information on best practices for blogging. We also created a paper system for her.

DeShazo & Nesbitt, LLP
Challenge: Scott DeShazo and Tom Nesbitt left large law firms to begin their own practice in 2007. They needed a web site that would well position them and serve as a referral tool for prospective and current clients.
Solution: We designed a logo for their print marketing materials as well as a sharp web site that provides the information a client may need in evaluating their services and qualifications.

Roxan Coffman
Challenge: Roxan needed a site that would attract the high-end clients she assists with buying and selling homes.
Solution: A new web site designed around the colors and style of a new logo with a number of pictures that included high-end homes. The site features high-end photography, scrolling testimonial quotes from prominent clients and a home search engine.

Choban & Associates
Challenge: Choban & Associates needed a site redesign as their original site was designed in 1996 and was beginning to appear "broken" in newer web browsers. They also wanted to update the look and feel at the same time.
Solution: We designed a new site using XHTML/CSS code that not only meets the standards of newer browsers, but also allows for the site to be viewed on a text basis in portable devices such as PDA's and cell phones. Special attention was given to using images and typography that emphasize the company's focus on central Austin properties.

John Yeager
Challenge: Austin criminal defense lawyer John Yeager needed a web site to use primarily as a referral tool. The template-based web sites he used in the past were not effective in bringing him clients, nor did they reflect the professional look he wanted.
Solution: We designed an inviting site that incorporated new web site copy written by Anne Hebert. The site includes professional photography of John in his office along with a painting of a fire being extinguished by water. The theme of "putting out fires" was worked into the web site to impart the nature of John's work and his skill in helping people in tough times.

Bill Mange Law
Challenge: Criminal defense attorney Bill Mange needed a web site that reflected his many years' experience and expertise as both a prosecutor and defense lawyer. He was also concerned about obtaining high search engine rankings.
Solution: We created a blog-based site where Bill showcases courtroom wins and posts a regular column on current issues related to criminal defense. The blog content not only positions Bill as an authority on these issues, but also helps him obtain higher search engine rankings due to regular updates. We partnered with a search engine optimization (SEO) specialist to ensure that his content on non-blog pages were attracting search engines as well. The site is built on a content management system (CMS), which we trained Bill to use for site updates.

Rational Marketing
Challenge: Rational Marketing needed a site that would illustrate the strategic marketing capabilities and deep creative resources of this independent marketing firm.
Solution: We created an easy-to-navigate site using the company's existing color palette. The site includes a rotating customer testimonial section on the home page and a portfolio that showcases Rational's wide variety of creative work.